The Project:

The Root emphasizes the empowerment of the African American community through news, information, and entertainment on a daily basis. The team is lean, hardworking, and dedicated to delivering best of class content and experiences to a loyal audience. 

 

The Root regularly produces events in select markets as custom sponsorship opportunities, facilitating brand engagement with the audience in real time. Young, Fabulous, Female is one of those events.

 

Objective: 

• Celebrate the young fabulous women of our community, demonstrate leadership and offer opportunities for our audience to hear from women who serve as role models to the community.

• Highlight the sponsor without compromising the authenticity of the event/experience.

• Introducing the audience to the then new Toyota Rav4.

 

Key requests from Client side: 

• Prominent display of a show vehicle for attendees to interact and take photos.

• Integration of hashtags to drive social media visibility

 

The Solution:

Young Fabulous & Female event in NYC, featuring a panel of Black Female professionals, discussing topics relevant to the audience and their aspirations.

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Highlights included:

• A high profile panel featuring; Actress MaameYaa Boafo

• Tricia Clarke-Stone, founder of Narrative 

• Lauren Maillian, entrepreneur and co-star of Quit Your Day Job on Oxygen 

• Caralene Robinson, SVP of VH1’s creative group and consumer marketing

• Jovian Zayne - Leadership and professional development coach

Moderated by Donna Byrd, then publisher of The Root

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